Post Totem is the EXCLUSIVE provider of placed based advertising in student living communities.

Get ready to elevate your digital presence with Post Totem! Our cutting-edge platform combines the power of digital display and marketing to help you reach new heights in brand awareness and customer engagement. With Post Totem, you can showcase your products and services dynamically and interactively, capturing the attention of your target audience and driving conversions.

UNIQUE COMMUNICATION FEED

Post Totem is an owner-operator of Digital Placed Based (DPB) networks, and offers a unique communication feed to ownership and management within the multi-family housing market.

INNOVATIVE & EXPERIENCED TRACK RECORD

The executives of Post Totem have an impressive track record for innovation and experience in the United States and Europe, combining both marketing and digital technology expertise.

What does it look like?

Space for relevant, local offers and promotions targeted to residents. This section generates revenue through engaging content.

Space for property messaging extending the reach of marketing channels such as Instagram, Twitter, etc.

Display current building, maintenance, school and event schedules.

Custom-designed enclosure using premium materials and remotely-managed Samsung technology.

Features of PostTotem:

The system is non-touch but is designed to be an engaging digital screen marketing platform specifically aimed at the youth 18 – 24 student demographic, generation Z+. It provides an engaging and relevant marketing and information channel to residents and visitors.

Our Team

The executives of Post Totem have an impressive track record for innovation and experience in the United States and Europe, combining both marketing and digital technology expertise.

James Irwin

Executive

Brooke Irwin

Executive

Dieter Sawatzki

Executive

Philip Tait

Executive

William (Dub) Sutherland VI

Non-Executive, General Counsel

Philip Foxwell

Non-Executive

CONTACT US

James Irwin

EXECUTIVE

Born and raised in Waco, Texas, James played college football for Baylor University while he mastered his marketing skills. With an extensive background in retail, James made the leap to professional sports when he took his role in sales for the Dallas Stars Hockey Club. James retired from sports to create Winstar Marketing, a full-service marketing firm with a focus on Multifamily and Student Living Communities. With over a decade of experience in the industry, James works with Winstar’s student living and multifamily clients and is responsible for the overall operations and development of the company.

Brooke Irwin

EXECUTIVE

A PR/advertising specialist out of UT Austin, Brooke worked for the Houston Astros baseball team and Children’s Miracle Network before joining the front office for the Dallas Stars Hockey Club where she met her partner, James. Together they built Winstar Marketing, a full-service marketing firm with a focus on Multifamily and Student Living Communities.
Brooke continues her involvement with their church, pediatric hematology / oncology Camp Dreamcatcher and children’s schools. Brooke works directly with high-end conventional and hospitality clients and in responsible for Winstar Marketing’s image.

Dieter Sawatzki

EXECUTIVE

Entrepreneur, writer, and artist, Dieter established the advertising agency Heidelbach, Sawatzki representing some of the largest names in German retail. In 2009 Dieter went on to co-found Sawatzki & Muhlenbruch (SMG). SMG is a highly specialized communication agency targeting retail and enclosed top-end German shopping malls. They have developed their own content management and communication system branded as MallCockpit. MallCockpit has its own blend unique software, hardware, organization, content creation, acquisition, editing and other resources directed at building the digital community. The aim of course is to bring the customer to the point of sale via engaging general news, location information, offers, promotions etc.
SMG now has long term contracts to supply and manage the MallCockpit platform in over 130 separate locations in Germany alone. Dieter spends his weekend writing and touring in his beloved Mustang.

Philip Tait

EXECUTIVE

Born in the UK, Phil finished his education in the US and went on to build a number of media businesses in both markets. He has founded, and successfully exited a number of OOH media companies. Excel Outdoor sold to JC Decaux (large format London), Foxmark UK sold to ClearChannel (mall based D6), Foxmark Media US sold to Eye Corp / Network 10 (mall based D6) and went on to develop screen networks in Germany on behalf of Sonae Sierra and Unibail-Westfield-Rodamco.


Most recently he acquired the CBS mall portfolio based out of Culver City CA. Phil retains close links with several prime US mall owners. Phil also has a clear understanding of what the stakeholders are looking for to make any business in this niche successful.

William (Dub) Sutherland VI

Non-Executive, General Counsel

As a founder partner of Kennedy Sutherland LLP, Dub represents both established and start-up private companies, financial institutions, non-bank lenders, and investment funds in day to day management. He also handles transactions, as well as all phases of the business life-cycle – including formation, acquisitions and dispositions, mergers, conventional debt financing, equity and debt securities offerings. In addition, he is experienced with commercial negotiations and transactions, executive compensation plans, and corporate governance.

Philip Foxwell

Non-Executive

Phil has a wealth of business experience in founding and operating Foxmark International (FMI). The company was established in 1991. Acting as a bridge primarily between the US and Japanese markets, the company has a long record of success completing a variety of business structures over a range of industries, business models and technologies.